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            聂震宁谈出版产业改变之路
            类别:体制改革   来源:来源:人民政协报   时间:2010-09-13   浏览次数:7817
             

              2011NIANSHIWENHUATIZHIGAIGEDEGUANJIANYINIAN,SUIZHEGELINGYUDEGAIGEDEBUDUANSHENHUA,ZHUANXINGZHIHOUDEWENHUACHANYEFAZHANJIANGMIANLINGENGDUO、GENGSHENCENGCIDEKAOYAN,JIAKUAIWENHUAFAZHANFANGSHIDEZHUANBIANCHENGWEIBIRANYAOQIU。8YUE26RI,QUANGUOZHENGXIEJIANGZHAOKAIWENHUATIZHIGAIGEZHUANTIXIESHANGHUI,WEISHENHUAGAIGEHEWENHUACHANYEFAZHANJIANYANXIANCE。BENBAOJIZHEDUIQUANGUOZHENGXIEWEIYUAN、ZHONGGUOCHUBANJITUANZONGCAINIEZHENNINGJINXINGLEZHUANFANG,QINGQIYICHUBANCHANYEWEIDAIBIAO,DUIWENHUACHANYEDEFAZHANFANGSHIJINXINGLEPOUXI。

              WEN:ZIQUNIANYILAI,ZHONGYANGYIZHIQIANGDIAOWENHUATIZHIGAIGEZHONGYAOZHELIJIAKUAIWENHUAFAZHANFANGSHIZHUANBIAN,NINRENWEIYUANYINHEZAI?

              答:在市场经济条件下,对产业发展态势的分析还需要从产业增加值预测和消费需求两个方面来把握。“十二五”期间,文化产业实现增加值的增速将超过许多行业,国民文化消费能力将大幅提高,文化市场规模将有更大扩容。据政府有关部门预测,“十二五”期末,我国政府部门管理的文化产业将实现增加值3200亿元,年平均增长21.6%。其中,经营性文化产业增加值实现3008亿元,占全部文化产业增加值比重的95%。而这一组数字还没有包括非国有文化企业的产业增加值。“十二五”期末,我国城乡居民文化消费总量约为1.5万亿元,占到全部文化消费总量的78%以上。城乡居民文化消费平均每年递增1千多亿元,年平均增长11.5%左右,呈直线上升趋势。我国2008年居民消费增长率达到9%,此前一直没有超过8%,文化消费的直线增长趋势无疑是鼓舞人心的。从文化产业经济总量和消费需求的增长态势来看,“十二五”期间,我国文化产业特别是出版产业,应当呈现高速、跨越式发展的格局。而要实现这一发展目标的要求,出版产业必须转变发展方式,实现又好又快的科学发展。
             
              问:出版产业在文化体制改革进程中一直走在前面,目前出版业已经基本完成转企改制,初步形成产业规模,已有多家极具市场竞争力的传媒集团,是否可以认为出版业已经摸索出比较成功的发展方式?答:虽然出版业在转企改制中取得了很大的成绩,但当前实际的情况却是,我国出版产业仍面临着不少严峻的挑战。

              SHOUXIAN,CHUBANCHANYEJIANCHIZHENGQUEDECHUBANFANGXIANGDAOXIANGDERENWURENGMIANLINZHEYANJUNDETIAOZHAN。DANGQIANSHEHUIZHUANGUIZHUANXINGZHONGDEREDIANNANDIANZENGDUO,XUDUOMAODUNHEWENTIJIAOZHIDIEJIA,YOUSHIHUIZHIJIEDUICHUBANWUSHENGCHANHECHUANBOSUOXUYAODEWENDINGXINGHUANJINGZAOCHENGYINGXIANG。ZHENGQUEDECHUBANFANGXIANGDAOXIANGSHICHUBANCHANYEDESHENGMINGXIAN。

              QICI,CHUBANCHANYEZUZHISUIRANYIJINGJIBENWANCHENGZHUANQIGAIZHI,YOUDESHENZHIYIJINGSHANGSHIRONGZI,DANTIZHIJIZHIJIANSHEHAIXIANGDANGZHIHOU,HEXINJINGZHENGLIDEYOUSHIBINGMEIYOUQUELI。YOUQISHIXIANGDANGSHULIANGDECHUBANSHE,GUOQUSHISHIYEDANWEIXINGZHI,JINGYINGGUANLIXIANGDANGCUFANG,YOUDEZHIDUXIANGDANGHUNLUAN,YOUDEKUCUNSHIFENYANZHONG,YOUDEWAIZHAICHENGDUI,YINCHIMAOLIANG,YOUDEKONGQIAOHUASHIFENYANZHONG。ZHIDAOZHEICIZHUANQIGAIZHIQINGCHANHEZI,TEBIESHIZHANLVEZHONGZU、GUFENZHIGAIZAO,ZHEIXIEWENTICAIDEYIBAOLU。ZHUANZHIZHISHICHUBANCHANYEHUAFAZHANDEWANLIZHANGZHENGZOUCHUDEDIYIBU,CHUBANQIYEJULIJIANSHECHENGWEIHEGEDESHICHANGZHUTIDEMUBIAOHAIYOUHENDACHAJU。

              WEN:MUQIANWOGUOCHUBANYEYUGUOWAICHUBANGONGSIJIAOLIUFEICHANGMIQIE,CHUBANCHANYEDEFAZHANYEHUISHOUDAOSHILIQIANGDADEGUOWAIGONGSICHONGJI。

              DA:ZHEISHIWOMENMIANLINDELINGYIGEYANJUNTIAOZHAN。GUOWAIBUSHAOKUAGUOCHUBANGONGSIYIJINGYIGEZHONGFANGSHIJINRUWOGUOCHUBANSHICHANG,TAMENYIZHIZAIQIANFANGBAIJIMOUQIUDAGUIMODEJINRU。WOGUOCHUBANQIYEYEMIANLINJIADAZOUCHUQUDEGUOJIHUAFAZHANDERENWU。HAIYOU,DALIANGSHEHUIZIJINYIJIQITACHANYEZUZHIDOUZAIXUNQIUYICHUANGBANCHUBANSHITIDEFANGSHIJINRUCHUBANCHANYE。ZHEIXIEDOUJIANGDUIWOGUOCHUBANCHANYEXINGCHENGHENDAJIYAYUTIAOZHAN。

              WEN:“SHIERWU”GUIHUATICHULEWOGUOJINHOU5NIANJINGJISHEHUIFAZHANYAOYIKEXUEFAZHANWEIZHUTI,YIJIAKUAIJINGJIFAZHANFANGSHIZHUANBIANWEIZHUXIAN,CHUBANCHANYEDEQINGKUANGZENYANG?

              DA:MUQIANZHENGZAIZHIDINGBINGSHISHIWOGUOCHUBANCHANYE“SHIERWU”FAZHANGUIHUA。GUIHUADEZHEYANDIANYINGDANGSHIJIEFANGHEFAZHANCHUBANSHENGCHANLI,JINYIBUTIGAOCHANYEDEHEXINJINGZHENGLIHEFUWUGUOJIA、SHEHUIDENENGLI。ZHENGGECHANYEBIXUJIXUSHENHUAGAIGE,ZHEIYIGAIGEJIUSHIYIKEXUEFAZHANWEIZHUTI,YIJIAKUAIZHUANBIANFAZHANFANGSHIWEIZHUXIAN,ZHELITUIJINRUOGANZHONGDIANZHUANBIAN,QUEBAOCHUBANCHANYEZAIGAIGEFAZHANDEXIANYOUJICHUSHANG,JIXUZAISHENHUAGAIGEFANGMIANZOUZAIWENHUATIZHIGAIGEDEQIANLIE,ZAIJIAKUAIFAZHANFANGMIANJIXUBAOCHILINGXIANHEZHULIJUNDEQIANGJINGSHITOU,SHIXIAN“SHIERWU”QIJIANZHENGGECHANYEJIANKANG、YOUZHI、GAOXIAODEFAZHAN。

              问:那么如何推进出版产业发展方式的转变?
             
              答:从目前情况来看,需要重点把握以下五个着力点:

              YISHIYAOYOUCUFANGXINGZENGZHANGXIANGJIYUEXINGZENGZHANGZHUANBIAN。MUQIANCHUBANCHANYEGUIMOHUAFAZHANDEREQINGYIJINGHENGAO,ERQIELIDUHAIZAIBUDUANJIADA。DANYINGDANGZHUYIDAO,GUIMOHUAFAZHANRONGYIXINGCHENGCUFANGXINGZENGZHANG。XIANZAIDAOLETICHUJIYUEXINGZENGZHANGYAOQIUDESHIHOULE。“SHIERWU”QIJIAN,CHUBANCHANYEYINGDANGGENGJIAZHONGSHITISHENGCHANYEJIAZHI、QIYEXIAOYI、CHANPINDEZHILIANG,PEIYUCHANYE、QIYEHEXINJINGZHENGLI。

              ERSHIYAOBACHUBANWUJINGYINGZHONGXINYOUCHUBANJITUANXIANGCHUBANSHEZHUANBIAN。CHUBANYETAICONGLAISHIYIGETICHUANGZUOZHE(ZUOZHEYUBIANJI)、ZHONGXIAOQIYEWEIZHUYAOXINGTAI。CHUBANJITUANZHUYAODERENWUYINGDANGSHIZHANLVEGUIHUA、ZICHANJINGYING、JIXIAOGUANLI。CHUBANXINGZHENGGUANLIBUMENHECHUBANJITUANYAOGENGDUODITONGGUOZHENGCE、ZIJINDEZHICHI,ZHELIJIFAZHONGXIAOCHUBANQIYEDEHUOLIHECHUANGZAOLI,CONGERSHENGCHANGENGDUOCHUANGXINXINGYOUXIUCHUBANWU。

              SANSHIYAOCONGZHIZHICHUBANXIANGQUANMEITICHUBANZHUANBIAN。ZAISHUZIHUASHIDAI,CHUBANCHANYESHOUXIANYAOJINYIBURENQING,NEIRONGSHENGCHANDESHIZHISHINEIRONGERBUSHIZHIZHIZAITIHUOSHUZIDENGQITAZAITI,MEIYOUBIYAOHUADIWEILAO。TONGSHI,YAOJIANLIQUANMEITICHUBANDEGAINIAN,ZENGQIANGNEIRONGDECHUANBONENGLI,XINGCHENGNEIRONG、DUOCICHUANBODEJIYUEXIAOYINGYUHEZUODEGEJU。

              SISHIYAOXIANGCHUBANCHANYEYUQITACHANYEDERONGHEZHUANBIAN。CHUBANYESUIRANSHIYIGEBUDADEXINGYE,DANYUSHEHUIDEGUANLIANDUQUEHENDA。CHUBANCHANYEYINGDANGZHONGSHIYUCHENGXIANGJINGJISHEHUIFAZHANDERONGHE,NULIFAHUICHUBANCHANYEDUIXIANGGUANCHANYE、DUICHENGXIANGJINGJISHEHUIFAZHANDEFUSHEZUOYONG。ZAITINGBAZHUYEDEJICHUSHANGYUXIANGGUANXIANGJINCHANYEDERONGHE,ZHELIXINGCHENGYIYUANWEIZHU、XIANGGUANDUOYUANFAZHANDEDACHUBANDECHANYEGEJU。

              WUSHIYAOXIANGSHIXINGKEXUEDECHUBANCHANYEPINGJIABANFAZHUANBIAN。ZAISHEHUIZHUYISHICHANGJINGJITIXIZHONG,TONGGUOTIZHIJIZHIGAIGE,TONGGUOJIANLIJIANQUANXIANDAIQIYEZHIDULAICUJINHEJIEFANGCHUBANSHENGCHANLIDEDAFAZHAN,YIJINGCHENGWEIYEJIEGONGSHI。DANYUCHUBANCHANYEHONGHONGLIELIEDEJITUANHUA、SHANGSHICHAO、JIANBINGRE、DUOYUANHUADENGGAIGEREDIANXIANGBI,CHUBANCHANYEPINGJIATIXIDEJIANSHEHEWANSHANHAIXIANDEXIANGDUIZHIHOU。KEXUEDECHANYEPINGJIATIXI,YINGDANGNENGGOUJIAOHAODITIXIANCHUBANCHANYEDEWENHUAYUCHANYELIANGZHONGSHUXING、WENHUAYUJINGJILIANGLEIGONGXIAN、ZHUYEFAZHANYUDUOYUANHUAFAZHANDEYOUJIJIEHE、GUIMOYUXIAOYIDEHELIZHUIQIU,DADAOYINDAOCHUBANCHANYEKEXUEFAZHANDEMUDE。(WANGXIAONING XIEYING)


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